Email marketing is an affordable, effective way to initiate and foster relationships with your customers and stakeholders, and there are a number of considerations, including:
- List management and development
- Email message layout and formatting
- Message copy that encourages conversions
- CAN SPAM Act compliance
- Post-delivery measurement
I have experience with B2C and B2B email campaign applications, ranging from a few dozen recipients to many thousands. Platforms with which I am familiar include Constant Contact, MailChimp, Campaign Monitor and Listrack.