8 Tips to Grow Your Following, Build Engagement, and Improve Your Online Presence
- Expand your social media reach and network with sparing use of relevant hashtags, and tag usernames for partners when appropriate. Tag your location in posts, and consider adding an emoji or music to increase the interest factor. Engage with others’ relevant social media content as your business (like, comment, or share).
- If you use contact forms, update your submission confirmation message with an invitation to follow your group on social media or join an email newsletter list.
- You are a subject matter expert for your industry or organization, so put that knowledge to use! Plan blog posts, or start small by simply writing a single article or social media post on useful advice. Include keywords and key phrases on topics that matter to your stakeholders.
- Include website and social media links when you can: email signatures, local listings (think Google Business Profile and Bing Places), professional association listings, and social media profiles (cross sell).
- Repurpose blog and website content to create individual social media posts and link back to the original source.
- Create body copy links between your web pages. Use relevant outbound links too, which can be important search engine signals.
- Break up lengthy pages with sub-headlines to improve readability and help search engines understand the meaning and structure of your content. H1 is your main headline; H2 is reserved for major sections beneath it, and H3 and H4 headlines are more granular. Use keywords and key phrases in your headlines and sub-headlines, but keep it organic.
- Use QR codes (sparingly) in slide presentations and on printed materials. Make them useful for capturing information on the go; websites, LinkedIn profiles, file downloads, event registration, etc.
Lastly, when you find strategies and tactics that work well for you, make a note of it and be sure others on your digital team are on the same page.
