It’s one thing to have a website that’s not as functional and visually appealing as a competitor’s, but it’s quite another to have a site that is just plain inaccurate (there is not a good way to “set it and forget it”). Simple but important updates can be easily overlooked, and there’s no time like now to review your site to ensure essential details are correct.
Important Website Information to Review
Contact Info: Address, Phone, Email, Etc.
- Have you added or closed a location or has your business moved to a new address? Has a phone or fax number changed?
- Are your email address links or and/or contact form notifications directed to the right email address?
- Does your website reflect staff attrition and employee turnover? This one can be particularly embarrassing if key new hires have not been added or outgoing employees are still displayed (especially in the event of loss of life or if an employee termination was messy).
- If your website includes team member bios, are they current? Be sure details like years of service, education & certification, and professional accomplishments are up to date.
Time and Date
- Have hours of operation changed? This can be very frustrating to customers who show up to a “Sorry, We’re Closed” sign and can mean loss of business from customers who think you’re closed when you’re not.
- Do you have old event calendars listed? Take ’em down.
- Is your website’s copyright line up to date? This is an easy one to miss. Often located in the footer (page bottom), a current copyright line is an easy way to help demonstrate that you’re paying attention to your website.
Prices and Sales
- If you publish product and service prices on your website, be sure they are what you plan to charge. This can be easy to forget if your business doesn’t accept online sales. One good example is an online restaurant menu.
- Price promotions and sales are great, but make sure they are wiped from the face of your website when they’re done (including images, PDFs, printable coupons, etc.). Be sure expiration dates are provided in a clear manner.
Social media cleanup warrants an entirely separate post, but as it pertains to your website:
- Use the most current icons, or badges, as links to your social media properties (Tip: Twitter is a bird profile now, not a lowercase “t”).
- Make sure basic contact information and brand identity elements are accurate on your social media channels
Website Administration Contacts
Domain Name and Website Hosting Contacts
This isn’t content related, necessarily, but very important nevertheless.
Avoid losing a domain name and/or disruption in website hosting by ensuring that your account information is current. Typically your organization, or its technology partner, will receive notifications well in advance if domain name registration or hosting is getting close to an expiration date. Usually problems occur when a key employee leaves or an IT vendor changes.
Sometimes the domain name registrar and hosting provider are the same company, but not always. You can log in to your hosting and domain name registration dashboards to ensure notifications will reach the best individual(s). One way to get started is to visit the ICAAN WHOIS search tool where you can enter your website domain name (Ex: “whateveryourdomainis.com”) where you may be able to see the registrar, admin and tech contacts on record.
Need Someone to Update Website Content, Domain Name and Registrar Settings?
Indeed, much of the same information above may need to be updated on your other digital properties such as Facebook, LinkedIn, Twitter, YouTube, and email marketing templates. If you need a hand, let me know! Call 763-370-1390 or send me a message.